Published at Friday, June 21st, 2019 - 09:04:45 AM. Bussiness Card. By Fortun Renard.
Trade Cards – Businessmen soon adopted the social convention for their professional needs, and recognised the potential for advertising their wares and services as well as letting people know where they were. At the time newspapers were limited in their circulation and printing techniques, so no other form of mass advertising was available. By printing a basic map of how to find the shop or business on the cards, they also became the earliest from of business directory. As printing techniques improved through the 18th and 19th centuries, so did the sophistication of trade cards, with ever improving colour and graphic designs, and Trade card production became a major printing industry in its own right. The improvements in printing, however, in turn led to the demise of the trade card. As newspapers and magazines with colours and pictures became cheaper and viable as mass media, they became a much more attractive place for advertising products and services, and by the end of the 19th century trade cards had virtually disappeared. The development of the telephone and changing social attitudes had much the same effect on calling cards with their use also falling out of fashion.
Merely possessing one is probably not good enough however. The actual way a person gives you their card is just as powerful as using one in the first place. The ways a man or women looks after and delivers their card is undoubtedly part of their over-all business interactions and supplying a card is the primary impression shown in quite a number of official business settings. Consequently, using a card holder is going to be every bit as important as using a business card.
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