Published at Thursday, June 20th, 2019 - 19:07:17 PM. Bussiness Card. By Pommelraie Berthet.
Trade Cards – Businessmen soon adopted the social convention for their professional needs, and recognised the potential for advertising their wares and services as well as letting people know where they were. At the time newspapers were limited in their circulation and printing techniques, so no other form of mass advertising was available. By printing a basic map of how to find the shop or business on the cards, they also became the earliest from of business directory. As printing techniques improved through the 18th and 19th centuries, so did the sophistication of trade cards, with ever improving colour and graphic designs, and Trade card production became a major printing industry in its own right. The improvements in printing, however, in turn led to the demise of the trade card. As newspapers and magazines with colours and pictures became cheaper and viable as mass media, they became a much more attractive place for advertising products and services, and by the end of the 19th century trade cards had virtually disappeared. The development of the telephone and changing social attitudes had much the same effect on calling cards with their use also falling out of fashion.
As a final point, a card holder helps in avoiding uncomfortable situations. There are many situations when guys spread their cards all around the desk for all people inside the room to pick up. This is not only uncomfortable, it's looked at as not professional. A card case forces the business professional to present his or her business card to each and every particular individual, which creates a long-lasting impact. There also are those events when someone acquires a business card they don't need to keep. As a substitute for discarding that card or even tossing it away, your unrequired cards can be put inside the card holder to be worked on at some future date. It's not difficult to overlook old fashioned business etiquette in today's digital and rapid paced world, but the use of cards and a good high-class business card holder is one habit which must definitely be looked after.
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