By Madelon Paris. Bussiness Card. Published at Friday, August 02nd, 2019 - 22:59:48 PM.
Business Cards Emerge – In the late 19th Century the business card as we see it today began to emerge in the United States, where there was a clear distinction between the visiting card and the business card. Visiting cards were a social nicety, used by the elite and well to do. Business cards also had the name and details of the person handing them out, but were used by shops and businesses much more widely to promote themselves. Using a business card for social purposes was considered to be very bad manners, the implication being they were touting for work. So for the first time the distinctive business card made its appearance. As calling cards fell out of favour, the business card became the main means of passing your details to someone else. As business card printing has developed, so has the range of designs that can be included, but the basic principle is the same. It serves as a reminder of who you are, what you do, and how someone can get in touch with you, and in that respect seems very much here to stay.
It is a fine summer morning and you are in a happy mood. You have just returned from a long and important overseas business trip and you have attended a number of seminars and exhibitions. As you sit down with a cup of coffee your secretary enters and hands you a stiff piece of rectangular paper. She announces that a well-dressed man had come to meet you regarding an important business deal and had left behind his business card. As you glance through the card, you are impressed by the quality of the board used to make the card. What strikes you is the superb color combination the logo and the lettering of the card uses. Your eyes are riveted to the same and you just cannot take them away.
Trade Cards – Businessmen soon adopted the social convention for their professional needs, and recognised the potential for advertising their wares and services as well as letting people know where they were. At the time newspapers were limited in their circulation and printing techniques, so no other form of mass advertising was available. By printing a basic map of how to find the shop or business on the cards, they also became the earliest from of business directory. As printing techniques improved through the 18th and 19th centuries, so did the sophistication of trade cards, with ever improving colour and graphic designs, and Trade card production became a major printing industry in its own right. The improvements in printing, however, in turn led to the demise of the trade card. As newspapers and magazines with colours and pictures became cheaper and viable as mass media, they became a much more attractive place for advertising products and services, and by the end of the 19th century trade cards had virtually disappeared. The development of the telephone and changing social attitudes had much the same effect on calling cards with their use also falling out of fashion.
Quality Counts – The first aspect is the quality of the card itself. If the card is poorly designed and printed on a lightweight flexible board it looks, and feels, cheap. This is the impression it will give of you as a business person. On the other hand, if the design is professional and slick, and printed on a high quality board then when the card is picked up in the future, the card will in turn create an impression of a quality and professionalism. The business card should also be properly proof read before being printed. The best design in the world will count for nothing if there is an error with the phone number or a spelling mistake.
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