By Amarante Bousquet. Bussiness Card. Published at Friday, June 21st, 2019 - 15:43:36 PM.
The elements of a business card consist of 1) the style – horizontal or vertical, 2) color – black-and-white cards or color business cards, 3) printing materials – printed on papers, plastic cards or magnetic cards. The most important part of business cards, however, are the information elements of a business card. After all, business cards convey the message you want to pass to your prospects, customers or clients. Effective business cards make a huge difference in your daily interaction with prospects, customers or clients. Many business deals actually begin with the exchange of business cards. Effective business cards send a clear message to your customers about who you are and what your business does. But not all business cards are created equal. When you greet your customers with business cards, you want to impress them with messages that highlight the uniqueness and value of your products or services. If they don't use your services or buy your products today, you want to encourage them to come back in the future.
Business Cards Emerge – In the late 19th Century the business card as we see it today began to emerge in the United States, where there was a clear distinction between the visiting card and the business card. Visiting cards were a social nicety, used by the elite and well to do. Business cards also had the name and details of the person handing them out, but were used by shops and businesses much more widely to promote themselves. Using a business card for social purposes was considered to be very bad manners, the implication being they were touting for work. So for the first time the distinctive business card made its appearance. As calling cards fell out of favour, the business card became the main means of passing your details to someone else. As business card printing has developed, so has the range of designs that can be included, but the basic principle is the same. It serves as a reminder of who you are, what you do, and how someone can get in touch with you, and in that respect seems very much here to stay.
Standard: The standard business card is a 3.5”x2” rectangle with square corners. This is the basic size and style that every printing company prints at a standard price. Due to the ease of printing and cutting standard cards, these are the most affordable option for any business. These are very professional and will show the customer that you are dedicated, qualified and reliable. This is a great option for anyone looking to print a large number of affordable business cards.
There are some folks who cram up their business cards with all the information it can hold. This is not done, for a business card is business card and not sales literature. Let the additional info be there on your sales literature and keep the business card as simple as possible. This will ensure that the card will be able to pass across the information it was supposed to convey immediately. Would you rather want that the CEO of a reputed company scanned all through your business card just to find your contact information? A proper business card design should have as much `white space' as possible on it. People should be able to access the necessary information immediately.
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