Published at Friday, June 21st, 2019 - 10:48:13 AM. Bussiness Card. By Leonie Rossi.
Trade Cards – Businessmen soon adopted the social convention for their professional needs, and recognised the potential for advertising their wares and services as well as letting people know where they were. At the time newspapers were limited in their circulation and printing techniques, so no other form of mass advertising was available. By printing a basic map of how to find the shop or business on the cards, they also became the earliest from of business directory. As printing techniques improved through the 18th and 19th centuries, so did the sophistication of trade cards, with ever improving colour and graphic designs, and Trade card production became a major printing industry in its own right. The improvements in printing, however, in turn led to the demise of the trade card. As newspapers and magazines with colours and pictures became cheaper and viable as mass media, they became a much more attractive place for advertising products and services, and by the end of the 19th century trade cards had virtually disappeared. The development of the telephone and changing social attitudes had much the same effect on calling cards with their use also falling out of fashion.
Responsive cards. Some cards are distinguished not really much because when they are as because when believe that. They might use nonstandard materials, for example wood or metal, and have unusual shapes, edges, folds or embossing. Tactile cards are usually significantly more expensive than regular cards simply because they use nonstandard production processes for example die cuts. But also for some businesses, this more unusual card may be worth the cost.
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