Published at Saturday, July 06th, 2019 - 16:53:12 PM. Bussiness Card. By Lissette Charlier.
Business Cards Emerge – In the late 19th Century the business card as we see it today began to emerge in the United States, where there was a clear distinction between the visiting card and the business card. Visiting cards were a social nicety, used by the elite and well to do. Business cards also had the name and details of the person handing them out, but were used by shops and businesses much more widely to promote themselves. Using a business card for social purposes was considered to be very bad manners, the implication being they were touting for work. So for the first time the distinctive business card made its appearance. As calling cards fell out of favour, the business card became the main means of passing your details to someone else. As business card printing has developed, so has the range of designs that can be included, but the basic principle is the same. It serves as a reminder of who you are, what you do, and how someone can get in touch with you, and in that respect seems very much here to stay.
The humble business card may be one of the most powerful marketing tools you possess, but it is surprising how often this is overlooked. It may be considered an essential item to hand out when you meet potential clients or suppliers, but it seems that most are just forgotten or consigned to the desk drawer along with the rest, collecting dust. But why? Used properly, business cards are the final stage of establishing a relationship that may well be essential to success. If handed to the right supplier or service provider, they could help establish a relationship from which you both benefit. If handed to a potential client, it could be the founding of an account that is the making of the business.
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