Published at Friday, June 21st, 2019 - 02:38:25 AM. Bussiness Card. By Ynez Garin.
Trade Cards – Businessmen soon adopted the social convention for their professional needs, and recognised the potential for advertising their wares and services as well as letting people know where they were. At the time newspapers were limited in their circulation and printing techniques, so no other form of mass advertising was available. By printing a basic map of how to find the shop or business on the cards, they also became the earliest from of business directory. As printing techniques improved through the 18th and 19th centuries, so did the sophistication of trade cards, with ever improving colour and graphic designs, and Trade card production became a major printing industry in its own right. The improvements in printing, however, in turn led to the demise of the trade card. As newspapers and magazines with colours and pictures became cheaper and viable as mass media, they became a much more attractive place for advertising products and services, and by the end of the 19th century trade cards had virtually disappeared. The development of the telephone and changing social attitudes had much the same effect on calling cards with their use also falling out of fashion.
Having a minimalistic design such as one which has been designed using a single colour logos and the use of large amounts of white space or single colour background space. This is considered a fantastic way of giving your card a very stylish feel. To add to this them, your logo can be displayed on the front of a card and your contact details on the back to avoid cluttering the design. There are a large number of associated variants for this type of card design all of which serve to keep the design minimalistic. Having your logo or fonts embossed or raised above the card is a style of finish that gives a very premium effect to your card and elevates your status greatly.In embossed business cards, you can feel the raised effect as you trace your finger over the embossed part of the card.
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